In today's increasingly digital world, real estate agents are quick to embrace technology tools to find potential clients and establish connections with them. According to the National Association of Realtors (NAR) Technology Survey for 2021, social media ranks as the third most valuable tool for realtors, following eSignature and local MLS apps. As more people turn to online platforms and social media to search for properties, having a strong social media presence has become crucial for real estate professionals. Let's delve into the benefits of investing in social media for real estate and explore the 6 best social media platforms for real estate agents to get leads in 2024.

Advantages of Investing Resources to Social Media for Real Estate

Investing in social media can offer numerous advantages for real estate businesses:

1. Increased Brand Awareness: Social media platforms provide a platform for real estate businesses to increase their brand visibility, reach a broader audience, and attract potential clients by creating engaging content and utilizing relevant real estate hashtags.

2. Improved Customer Engagement: Social media enables real estate businesses to engage with customers in real-time, build stronger relationships, and respond to inquiries and feedback promptly.

3. Cost-Effective Marketing: Compared to traditional advertising methods, social media marketing offers a cost-effective way for real estate businesses to promote their services and reach a larger audience at a lower cost.

4. Better Targeting: Social media platforms allow real estate businesses to target their marketing efforts to specific demographics, increasing the effectiveness of their campaigns by reaching individuals most likely to be interested in their services.

5. Increased Website Traffic: Sharing content on social media can drive traffic to a real estate business’s website, attracting potential clients and generating leads.

Best Social Media Platforms for Real Estate Agents in 2024

Here are the six most effective social media platforms for real estate agents to generate leads and connect with potential clients:

1. Facebook:

• With over 2.9 billion active users worldwide, Facebook remains one of the best platforms for real estate agents.

• Utilize Facebook Marketplace to list properties for free and attract new leads.

• Take advantage of Facebook's marketing tools, including dynamic Real Estate ads and Facebook Live, to engage with your audience and promote listings effectively.

2. Instagram:

• With 112 million active users in the US, Instagram offers a highly visual platform for showcasing properties through photos and videos.

• Use Instagram’s local targeting, carousel ads, and hashtags to draw new audiences to your listings.

• Engage with your audience through Instagram Stories and leverage Instagram Ads to promote listings and open houses.

3. LinkedIn:

• Despite being primarily a professional networking platform, LinkedIn is valuable for real estate agents.

• Connect with other professionals in the industry, share industry news and insights, and showcase your expertise to potential clients.

• Create a LinkedIn profile for your business and yourself to build credibility and expand your network.

4. TikTok:

• With its diverse user base and engaging short-form video content, TikTok presents a unique opportunity for real estate agents to reach new audiences.

• Showcase properties through video tours, share behind-the-scenes content, and provide valuable tips to attract younger audiences.

• Take advantage of TikTok’s discoverability and algorithm to increase engagement and brand recognition.

5. Pinterest:

• Pinterest's visual nature makes it ideal for showcasing properties and attracting potential buyers.

• Create boards for different property types, neighborhood highlights, design inspiration, and educational content to engage users and drive traffic to your listings.

• Collaborate with local businesses and share pins to expand your reach and attract a wider audience.

6. YouTube:

• With over 2.7 billion monthly active users, YouTube offers a platform for real estate agents to showcase properties through virtual tours and informative videos.

• Create property walkthroughs, neighborhood guides, expert interviews, and real estate tips to engage with your audience and establish credibility.

• Optimize your videos with relevant keywords to improve visibility and attract potential clients.

Tips for Posting on Social Media

To make the most of your social media presence as a real estate agent, consider the following tips:

• Use a variety of content formats, including images, videos, and live streams, to keep your audience engaged.

• Utilize real estate hashtags to increase the visibility of your posts and attract relevant audiences.

• Be timely and relevant by regularly posting content about local real estate market news, events, and listings.

• Collaborate with other real estate agents and businesses to expand your reach and attract new followers.

• Stay active and engage with your audience by responding to comments, messages, and questions promptly.


In summary, harnessing the influence of social media can offer substantial advantages to real estate agents like Jag Sidhu in Surrey. It enables the generation of leads, enhances brand recognition, and fosters connections with prospective clients. Through adept utilization of top social media platforms and the deployment of impactful strategies, real estate professionals can optimize their digital footprint and propel business expansion in 2024.

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